La Presse
Adapting the traditional newspaper experience for digital platforms.
La Presse is a leading French-language news media outlet in Canada, providing content across multiple platforms, including a digital edition for tablets, a mobile app and a website.
I was part of the team that developed the apps, delivering daily news to thousands of users.
Client
Services Provided
Industry
Company
Balancing design to support both in-depth articles and quick news updates while maintaining high readability and user engagement.
Developing monetization strategies for a free-to-use app.
Contributed to the development of an app that rapidly earned "Top Pick" status in the App Store, achieving an average rating of 4.6/5 with 80,000+ positive reviews.
Delivered an app that became an integral part of readers daily habits, ranking among the top apps in Quebec for daily active users.
At La Presse, I started each mandate by gathering the executive team's needs to ensure a clear and precise understanding of their business objectives and translate them into actionable opportunities.
Once the business objectives and put in perspective with user needs, I initiated a research phase to explore all potential creative possibilities…
…and translate concepts into rapid prototypes for better learning and improvements.
I created wireframes and user flows to guide UI design and app development.
Additionnally, I participated in coming up with monetization strategies during incubation labs.
UX Lead
Ari Oliveira